How sustainable acts the cycle industry?
Dirk Niermann, Head of Automation and CSR at Hebie is of the opinion that sustainability may generate competitive advantages. He states however that a relatively small company has few possibilities to gain transparency as to the origin of the steel. Heiko Mueller, Managing Director of Riese und Mueller, has implemented sustainability with the new company building. With their photovoltaic system they cover their power requirements nearly completely, there is a sophisticated drinking water and recup-coffee-cup system as well as much more. And in addition he plans for example the replacement of bicycle cartons by a securing belt system. He thinks that the sum of the small projects has an effect. The creation of durable products is in his opinion better than recyling. Zedler criticises that only few in the cycle industry would opt for FCS-marked paper. He also promotes Baden-Wuerttemberg’s Ecofit certificate, a funding programme for corporate environmental protection.
Author: Astrid Johann
Photos: Astrid Johann